Getting to know Rachel

Rachel is a strategic action taker with creative flare. She has a very successful career behind her with wide experience of providing exceptional business support to executives and leadership teams. Grab a coffee and take a couple of moments to get to know her better. Rachel joined The Passionate PA in October 2022 and is based in Cheltenham.

Getting to know Rachel

Alarm goes off at:
6.00am

Start the day with:
Tea and breakfast followed by a dash to college to drop my son off and a walk with our dog. It’s a great way to start the day being out in the fresh air.

Where do you do most of your work?
In my home office in Cheltenham.

What sectors do your clients operate within?
I am fortunate enough to work with some amazing creative businesses and charities, both sectors that I am so passionate about. With over 20 years of experience working across both the Commercial and Education sectors, I am used to working in fast-paced, ever-changing environments.

Best part of your work:
Working in partnership with my clients to find solutions that work best for them to make life that little bit easier, allowing them to focus on what really matters to them in both their business and life away from work. I love it when a client says they feel less pressure than before they had my support!

Worst part of your work:
The juggle; being a mum, daughter and friend as well as wanting to always deliver 100% to my clients.

Clients you add most value to:
Clients who are growing at pace with the “to do” list growing at the same rate! Reducing the pressure on entrepreneurs and business owners, giving them space in their own heads to focus on their business objectives. My passion and desire for all my clients is to offer flexible business support for them and their businesses.

After work you’ll be:
Spending time with my son and wider family. I also love to be creative and can be found making jewellery, baking or crafting!

Why a franchise with The Passionate PA and not go it alone?
Joining The Passionate PA offered me the best of both worlds, with the support from Kate (the franchisor) and the rest of the team which has been invaluable to me from day 1. Having the flexibility and freedom to manage my own business, clients and workload is fantastic… I have all the tools and support I need which means I can concentrate on what matters – MY CLIENTS!

What did you do before:
Executive PA work, Event Management and Lifestyle PA/Concierge.

Favourite drink:
Tea!!

Favourite location for a business meeting:
Anywhere that’s warm in both temperature and welcome!

What are you reading?
Atomic Habits by James Clear and The Wedding of the Year by Jill Mansell

Your guilty pleasure:
Ben and Jerry’s Ice Cream!

Favourite hobby/past time:
My family and walking our little dog Darcy!

Most inspirational/influential person in your career:
Joining The Passionate PA and working with Kate and the team, it is inspiring, uplifting and pushes me to be the best I can be for my clients. Despite all being different, we all share a common goal to be the best we can be.

Favourite animal and why:
Dog, unconditional love.

Greatest contact/supplier that deserves a plug:
Suzy Yardley – CEOChild Autism UK – A fantastic client of mine whose charity is very close to my heart. Suzy has been with the charity for many years and worked tirelessly to provide support and raise awareness for such a worthy cause.

Your business plan for the coming year:
To build strong, trusting, local relationships to ensure that I am the Executive PA of choice for Cheltenham and the surrounding area.

You can find out more about Rachel by clicking here! Or, give her a call – she does love a natter!


Further blogs from The Passionate PA: 

Getting to know Steph

Steph Taylor is a friendly and resourceful person with exceptional experience in people management. Grab a coffee and take a couple of moments to get to know her better.

Steph joined us in November 2021 after spending over two decades working for Sainsbury’s. Steph’s aim is to create a fulfilling business for herself using the array of skills and experience she has built up over the years. She understands business and the mindset it takes to achieve incredible things, despite all the challenges.

Getting to know Steph

Alarm goes off at:
I usually wake up at 7:00am naturally but my alarm is set for 7:15am just in case!

Start the day with:
I’ve recently started having a matcha latte to give me a morning boost, and having learned to make it properly I actually enjoy it! That’s followed by a mug of peppermint tea and the walk to school. The school run gives me the chance to get some fresh air and exercise so when I get home to my desk I feel energised and ready for the day.

Where do you do most of your work?
In my home office at the end of my garden. It’s just been completed and is a beautiful, dedicated and peaceful space filled with light and plants. It’s the perfect place to focus on the task in hand.

What sectors do your clients operate within?
My clients are really varied. I enjoy working with heart-centred and people-focused businesses including coaches, HR consultants and wellbeing professionals (to name just a few). With over 20 years of experience in retail and HR, I am used to fast-paced learning and delivery and thrive when I work with businesses where I can add value.

Best part of your work:
Partnering with clients to find bespoke solutions that make their businesses more simple and efficient, helping them to maximise their potential. I love seeing that “ahhh” moment when my clients are released from the pressure they’ve been feeling.

Worst part of your work:
Knowing when to stop, perfectionism, overthinking. When I am focused, in the flow and enjoying the work that I do, it’s hard to stop and leave it for another day. I love to make things just right for clients and I do tend to think about things….A LOT. As much as these are the worst parts, they also make me good at what I do so I can use them as my super powers as well!

Clients you add most value to:
The clients I add most value to are heart-centered entrepreneurs who care deeply about people and their values. I make an effort to embrace their company values and use them to inform my work. This allows us to connect on a deeper level and ensures my services align with what matters most to them. My goal is to support entrepreneurs who want to make a positive difference. By keeping people at the heart of what they do, and what I do, the magic happens.

After work you’ll be:
Before 7pm it is all about family time so it’s homework, family meals and, at the moment, building Lego. Once my small person is sleeping I will be relaxing on the sofa and planning our next family project or adventure.

Why a franchise with The Passionate PA and not go it alone?
With The Passionate PA, I get the best of both worlds – an established business model and the flexibility to manage my own clients, schedule, and priorities. This allows me to thrive as a business owner, parent, and family member. I can take advantage of Kate and the team’s expertise while maintaining autonomy over my workload in a way that enables work-life flow. I gain so much from this supportive team that empowers me to successfully run my business while never losing sight of my personal priorities and values.

What did you do before:
I worked for Sainsbury’s for 21 years, mostly in HR roles including store-based HR Management, HR Project Management and HR Change Management. My time at Sainsbury’s gave me the opportunity to partner with some exceptional business leaders across many disciplines; knowledge sharing, challenging and building an understanding of their motivation throughout. It has also given me a real passion for people and exceptional customer service.

Favourite drink:
Coke Zero. I don’t drink coffee, so it’s how I get my caffeine fix…As a parent of a 6-year-old boy I need all the help I can get!

Favourite location for a business meeting:
My new office! As well as anywhere that is light and airy with as much natural light as possible.

What are you reading?
At the moment, most of my reading is bedtime stories and school reading books. I do love all the books by Gavin Oattes though and plan to revisit some this year.

Your guilty pleasure:
Friday morning discos at home in the kitchen. It became a bit of a thing with my son in 2020 and it has carried on… we put a disco light on, turn the music up and have a good dance to some of our favourite songs, always starting with Friday by Riton x Nightcrawlers.

Favourite hobby/past time:
Does being outside count? I love being outside, especially with my family, enjoying our surroundings and making memories. So whether it is a walk, a day trip or a day at the beach that’s where I love to be.

Most inspirational/influential person in your career:
Alison Musselwhite. Alison has championed me throughout my career, coached me, encouraged me and sometimes just told me as it is. She guided me to take roles and projects that would give me the greatest opportunities to learn and grow as well as stretching me and pushing me outside of my comfort zone. Her approach to coaching, people management and development is inspirational and her ability to manage complex people issues is insightful. Alison’s generosity with her knowledge and experience has made such a difference to so many people and their careers including me.

Favourite animal and why:
I love all animals so it is hard to choose one favourite but I’d say giraffes because they are such beautiful and graceful creatures. They almost always appear calm and those big, beautiful lashes are just gorgeous! I was lucky enough to see some on a game reserve in South Africa – by lucky, I mean I planned and added a stop onto our Honeymoon just to see them – and it solidified their place as a firm favourite. I also love penguins, which was another stop I researched and planned so I could see them on the beach!

Greatest contact/supplier that deserves a plug:
Nathan Andrews of Okana Limited. What Nathan has and continues to achieve is inspirational. Nathan is exceptional in his field, constantly seeking new insights and professional development. He goes above and beyond to ensure that his work is of the highest standard. Not only all of that but he is an all round amazing person, generous with his time, care and enthusiasm.

Your business plan for the coming year:
Embed, Build and Grow – Embed the knowledge I have gained through my start up journey giving strong foundations for all future growth; Continue to build a strong local network to share insight, knowledge and experience; Grow my business by partnering with great clients demonstrating the exceptional value I can add.

You can find out more about Steph by clicking here! Or, give her a call – she does love a natter!


Further blogs from The Passionate PA: 

Getting to know Kara

Kara Birrell is a commercially savvy problem solver with a true passion for profit. In all previous roles, she has been responsible for business operations and driving income and results. Grab a coffee and take a couple of moments to get to know her better. Kara joined The Passionate PA in August 2022 and is based in Southampton.

Getting to know Kara

Alarm goes off at:
7am in the winter, 6am in the summer, all depends on the daylight available. I don’t really like walking my dogs in the dark, I can’t see the rabbits and deer that they could end up chasing!

Start the day with:
Cup of tea whilst catching up on emails and social media, then horsey chores and out for a dog walk.

Where do you do most of your work?
An ideal week comprises of 3 days in my clients’ offices or out and about with them, and the other 2 days working from home.  I like to work face to face with clients on ‘the shop floor’ to get a full picture of how their business works so I have a full understanding when I head back to work from home of what is needed to help them achieve their goals.

What sectors do your clients operate within?
A selection of creative and highly skilled sectors, as well as consultancy services too.

Best part of your work:
I treat all businesses that I work with as if they were my own.  I am passionate about helping turn clients’ passion into profit and I get a real buzz from assisting with a business’s growth, both in terms of turnover, but more importantly, their bottom line.

Worst part of your work:
Not being able to stop. I can be like a dog with a bone when I take on a new challenge, I won’t stop until I find a solution!

Clients you add most value to:
Sole traders whose passion turned into their growing business. Often these business owners are uber talented in what they do, but lack the time, or skills, to focus on the essentials in the background of their business. That’s where I come in to create really valuable partnerships.

After work you’ll be:
Walking my dogs or horse riding out in the New Forest with friends, which may include a stop at the ice cream van, pub, or both on a summer’s evening!

Why a franchise with The Passionate PA and not go it alone?
I have done similar work alone in the past, but I missed the camaraderie of working in a team. I have always been a people person and enjoy being able to share the highs and lows with understanding colleagues. It is also great to be part of a growing business and having the chance to learn all the time. When you work on your own, you can be guilty of becoming somewhat stagnant without having the drive to move with the times, which is essential in business.

The Passionate PA really struck a cord with me with their similar ethos of wanting to go above and beyond expectations when it comes to helping businesses… but of course always with that commercial eye on our own operations too.

What did you do before:
I had a long career in hospitality, reaching the pinnacle at Head of Operations for a hotel chain. This career gave me a wide range of skills that are easily transferrable to all sectors. With hotels struggling to reach a mere 4% net profit, it has given me a real figure focused view on business, finding the fine line between making a healthy profit without losing the quality.

Favourite drink:
Bubbles, ideally a chilled bottle of Veuve Cliquot, but any Champagne or Prosecco is still good with me.

Favourite location for a business meeting:
Probably on the terrace at The Balmer Lawn Hotel. This is a hotel that I used to manage and one that I am still very fond of, plus it’s great to have the chance to catch up with some of my ex-colleagues whilst I am there.

What are you reading?
I struggle to read unless I have unlimited time to finish the book from the moment that I started it. This means that books are usually only a holiday treat for me, I almost read a full library during lockdown!

Your guilty pleasure:
Rock music. I have always had a very eclectic taste in music, anything from opera to hard rock. As I’ve got older, I seem to have become more of a rock chick, I love going to live music gigs, surrounded by fans that are more than half my age, with a fellow rock chick friend (not my partner, he really doesn’t share this guilty pleasure!).

Favourite hobby/past time:
Dog walking and horse riding, getting out in the beautiful New Forest. As much as house prices in the New Forest are somewhat out of my reach, this beautiful National Park is only a very short car drive away (I could actually walk there if I felt inclined!). I feel blessed to live where I do and take every opportunity that I can to be out there to enjoy it, rain or shine.

Most inspirational/influential person in your career:
I think this has to be a previous boss and hotel owner, Chris Wilson. He always seemed to have more faith in my capabilities than I had at the time. He always filled me with the confidence I needed to take on the many daily challenges I faced whilst managing his hotel.

Although, I think that I may have now found a new ‘most inspirational person’ in Kate with her endless positivity.  I thought that this was a trait of mine, my glass is always half full (unless it’s a Champagne glass, then there is always room for a top up), but I think Kate may well challenge me on this!

Favourite animal and why:
It’s a close one between horses and dogs for me, but I think dogs win for the supply of the endless unconditional love that they offer. They are always so pleased to see you! Horses, on the other hand, are only really pleased to see you when you have a bucket of feed in your hand. I currently have 3 rescue dogs, 2 from Italy. I found one of them whilst on holiday and after a Prosecco or two, I made the crazy decision to bring her back to the UK, bearing in mind she was heavily pregnant at the time! That was a logistical challenge to say the least, but 3 months later she arrived on my doorstep, 4 of her puppies arrived a month later and now all have fabulous homes with my friends across the UK.

Greatest contact/supplier that deserves a plug:
Peter Holding, All Parties and Events. I have worked with Peter over the past 10+ years at different venues that I have managed. I have watched his business evolve into more than being just a DJ as he took on supplying photobooths, event AV and much more. He is always great to speak to for advice on all things music and lighting in all areas of events and properties. He has always been very generous in supplying his services free of charge for charity events, along with my birthday parties too!

Your business plan for the coming year:
To find a base of clients who have a real passion for their business, who would benefit from the addition of my ‘passion for profit’ to help their business thrive.

You can find out more about Kara by clicking here! Or, give her a call – she does love a natter!


Further blogs from The Passionate PA: 

Boost Your Business with Strategic Freelance Support

Strategic Freelance Business Support is more than you might expect. Far from being ‘just’ epic email management and diary organisation, the services we offer transform clients’ businesses.

In this blog, Steph Taylor does some straight talking about the strategic business support she delivers to her clients after a 20+ year career in Human Resources and Change Management.

FIND OUT ABOUT STEPH

Boost Your Business with Strategic Freelance Support

As an entrepreneur or executive, you need more than task completion from your freelance team members. You need strategic partners offering valuable expertise to accelerate your business growth. With over 20 years of HR leadership experience, I provide strategic skills along with hands-on operational support.

My extensive HR background has refined my ability to understand people, processes and operations. I now use these skills to collaborate with clients, optimising their businesses and driving results. My experience helps me identify their most valuable assets – engaged employees and satisfied customers – to boost retention and loyalty of both. I also have proven change management expertise to guide teams through change (big or small) smoothly.

In addition to strategic insights, I offer tactical support using project management, communication and organisational skills developed through a variety of HR leadership roles. I streamline processes to increase efficiency, I have strong analytical skills in gathering and interpreting data, and identifying actionable insights. My detail orientated mindset ensures clear, consistent policies, documents and procedures too.

My analytical thinking and critical evaluation allow me to objectively assess current processes and initiatives, revealing performance gaps and opportunities. I then help design tailored interventions aligned with my clients’ organisations and target markets. My project management skills ensure initiatives stay on track and on budget.

While I don’t offer formal HR services (there are plenty of companies that do that), I bring well-rounded expertise for value-driven support. My blend of people skills, analytical thinking, project management and passion for operational excellence is what my clients most value.

I can advise on workforce strategies, evaluate candidates, design onboarding programs, and more. I can assist with leadership training and coaching to build management capabilities. I can provide guidance on strengthening culture and engagement.

Operationally, I manage activities ranging from event coordination to streamlining everyday processes efficiently. I oversee special projects, gather and analyse data, manage communications between teams and customers, and keep initiatives progressing smoothly.

Strategic freelance business support is the rocket fuel you need to take your business to the next level. Let’s discuss your plans. 

You can find out more about Steph by clicking here!


Further blogs from The Passionate PA: 

Want to improve your productivity and focus?

Steph Taylor is our Passionate PA based in Christchurch, Dorset. She joined us in November 2021 after a 20+ year career in Human Resources and Change Management.

In her role as a Passionate PA, Steph helps her clients manage their To Do Lists and create productive routines to help their businesses thrive.

In this blog post, Steph looks at the hard-finish technique – the idea of having a set time by which a task must be completed – and adds some tips to optimise your productivity.

Want to improve your productivity and focus?

Have you ever noticed how much work you can complete when there is something exciting waiting for you at the end? It could be a family outing, a date with your special someone, or a long-awaited holiday.

The anticipation sharpens your focus and drives your productivity. But you don’t have to limit this level of productivity to those special moments. By using the hard-finish technique, you can consistently achieve heightened productivity.

Set Clear Boundaries

Setting clear boundaries is the first step towards a successful hard finish. Before starting your work, or at the beginning of the day, establish a specific finish time for your tasks. Clearly communicate this deadline to your colleagues, team members, clients or even your family – and of course, yourself.

Pop that time on a post-it note and stick it in plain sight.

By doing this, you create awareness and external accountability, reinforcing your commitment to completing your work within a specified timeframe. Setting expectations and having others aware of your schedule will help you stay on track and encourage their support.

Use Time Blocking

Time blocking is a key part of achieving a hard finish too. It involves scheduling specific time slots for different tasks or activities – e.g. admin/email and ‘deep’ project work.

Multi-tasking is not productivity’s friend!

By allocating dedicated time blocks to your work, you create a structured schedule that creates focus and minimises distractions. Make sure you include breaks within your time blocks to prevent burnout and maintain mental clarity, and also add ‘creep time’ too – as things will inevitably slip into your day.

Experiment with different time periods to find what works best for you, for example, deep work is often best in the mornings when your brain is fresher. Consistency and discipline in adhering to your time blocks will enhance your productivity.

Prioritise Tasks Wisely

To achieve a hard finish, you need to manage your time and priorities effectively. Identify your most important tasks and prioritise them accordingly. Use time management techniques, such as Eisenhower’s matrix, to categorise tasks based on urgency and importance.

By focusing on high-priority activities, you will make sure your time is allocated wisely, allowing you to make significant progress toward your important goals.

Remember, not all tasks are created equal, so investing your time and energy in the right areas will deliver the greatest results.

Break It Down

Sometimes, large and overwhelming tasks can be a barrier to our progress and productivity. A helpful approach is to break down these daunting tasks into smaller, more manageable subtasks. This makes the task seem less intimidating and even allows you to measure your progress, gaining a sense of accomplishment along the way.

Here at The Passionate PA, we believe in celebrating even small victories as this can provide motivation and help to maintain momentum. Remember, progress is progress, no matter how small.

Include Transition Time

Transitioning from one task to another or shifting between work and personal life can be challenging and take more time than you think, leading to reduced productivity. It is useful to plan intentional transition activities. Allow yourself a short period to recharge and shift your mindset.

For example, taking a 5-minute break to step outside for some fresh air or going for a short walk can help clear your mind and prepare you for the next task or phase of the day – especially if you are shifting from transactional tasks to deep work.

Intentional transitions act as mental buffers; they enable you to detach from the previous task and refocus your energy on the next. By using transition periods, you enhance your ability to maintain a consistent level of productivity throughout the day.

Optimise Your Environment

Your physical environment can have a huge impact on your productivity level. Review your workspace and make adjustments that will help you to focus and concentrate.

Minimise distractions by decluttering your area and keeping only the essentials within reach – consider leaving your phone in another room whilst you are in deep work mode.

Also consider incorporating things that inspire and motivate you, such as plants, a vision board, or personal mementos. Additionally, ensure that your workspace is comfortable and ergonomically suited to prevent physical discomfort.

The hard-finish technique is a powerful tool to help you reach your productivity potential. By using this, and the top tips above, you can consistently achieve high productivity and build momentum towards achieving your goals.

Remember, the key lies in committing to a specific finish time and maintaining focus throughout the process. We encourage you to try the hard-finish technique and witness your productivity soar!

You can find out more about Steph by clicking here!


Further blogs from The Passionate PA: 

Passionate About Profit with Kara

Having an accountant, and even a bookkeeper, is a great way to ensure that your business is compliant with all that HMRC require from you as a business owner. However, sometimes, neither of these services are enough to help YOU get emotionally connected to your numbers.

If not automatically redirected, please click here.


Further blogs from The Passionate PA: 

For business owners: The power of writing it down!

Steph Taylor is our Passionate PA based in Christchurch, Dorset. She joined us in November 2021 after a 20+ year career in Human Resources and Change Management.

In her role as a Passionate PA, Steph helps her clients manage their people through associate models i.e. where one or two directors grow their business and develop their client offering by outsourcing work to trusted consultants, associates or freelancers.

FIND OUT ABOUT STEPH

The power of writing it down!

One of the first things I was taught as a young, aspiring HR Manager was “keep a record… always write it down!”. As much as I now keep an electronic record rather than writing with a pen and paper, I still believe that this continues to be one of the best pieces of advice that was gifted to me.

As leaders, entrepreneurs and business owners we make quick decisions. We have multiple conversations, with multiple people about different things and agree actions every day. This is just normal for us, but, without notes, there can be misunderstandings or confusion. This can be costly too, both financially and from a human impact.

We simply cannot remember everything but writing it down isn’t just about memory joggings. It’s also not about those pesky HR people adding to your workload. In this blog I explore why the simple HR advice “always write it down” can be invaluable to you in every aspect of your business.

Clarity and Accuracy

When you write something down, you can clarify your thoughts, ensuring that you deliver your intended message. This is especially important when communicating with employees, clients or freelancers. By writing down the details of a conversation including any actions or agreements that have been made, you can avoid misunderstandings that can lead to conflict. Writing actions down and sharing them gives everyone an opportunity to check their understanding.

Accountability

When you document important conversations or decisions, you create a paper trail that can be used to hold people (and yourself0 to account. This is great when making plans for the future or ideas sharing – and of course can be especially important when dealing with performance issues, disciplinaries or disputes. By having a written record of what was said or agreed upon, you can ensure that everyone is clear about their accountabilities and progress is made in the right direction.

Reflection and Learning

Writing things down gives you the opportunity to reflect on decisions and learn from experiences. By keeping a record of decisions, actions and outcomes, you can identify trends and areas for improvement. This can help you make better decisions in the future, replicate success and avoid making the same mistakes.

Litigation Protection

Finally, writing things down can also provide protection for your business. If you are ever involved in a legal dispute, having a written record of what was said or agreed upon can be invaluable. It can help you defend your position, prove your case and avoid costly legal fees.

Keeping a record doesn’t have to take a long time. It can be a quick note, an email or even a voice note. Just don’t forget your GDPR compliance (that’s a blog for another day).

And remember, it can be fun.

Our franchisor, Kate, once worked with an older chap who had a notebook for every quarter of every year of this entire career. They spanned a whole wall in his Dorset-based office and every single one was full to the brim of notes, drawings, musings, ideas and the full story of the multiple businesses he had run – each from inception to sale. It was fascinating to dip into these notebooks – for him, his family and friends, and for Kate! A very special way to honour a life’s work.

You can find out more about Steph by clicking here!


Further blogs from The Passionate PA: 

Boosting Business Growth: Top Tips for Entrepreneurs to Enhance Productivity

As an entrepreneur, the desire to maximise productivity is ingrained in your pursuit of success. However, with numerous goals, ideas, tasks and responsibilities demanding your attention, it’s easy for your productivity to become inconsistent.

On the occasion of #WorldProductivityDay (20th June 2023), #TeamPassionatePA share some practical tips that can help you streamline your efforts, optimise your time and propel your business growth to new heights.

1. Prioritise with Purpose:

A key ingredient of productivity lies in effective prioritisation. Start by identifying tasks that contribute directly to your business’s growth or profitability and align with your long-term goals. Focus on completing these high-priority tasks first, as they often yield the greatest impact. Consider using productivity frameworks such as the Eisenhower Matrix or the Pareto Principle (80/20 rule) to identify and focus on the most critical activities that will drive your business forward.

2. Master Time Management:

Time management is a skill that successful entrepreneurs swear by. Start by setting clear goals and breaking them down into manageable tasks. Utilise time management techniques, like time blocking, to allocate specific periods for focused work on key tasks.

Avoid multitasking at all costs as it hampers efficiency and increases errors. Additionally, leverage technology tools such as project management software, calendar apps and automation tools to streamline repetitive tasks, enhance collaboration, and make the most of your valuable time.

3. Embrace Delegation and Outsourcing:

Recognising that you can’t do everything on your own is so powerful. Doing something about that is a gamechanger!

Entrepreneurs often fall into the trap of micromanagement, which inhibits productivity and growth of their business but also themselves. Delegate tasks that don’t require your direct involvement or the things you don’t love and consider outsourcing non-core activities to trusted professionals or agencies (like us 😊).

Delegating frees up your time to focus on strategic initiatives that drive business growth. Prioritise your strengths and expertise, and allocate resources wisely to maximise productivity across your team.

Check out our free Delegation Tool to get started with this point!

4. Cultivate Effective Communication:

Clear and efficient communication is vital for productivity in any business. Streamline internal communication channels with your employees or freelancers to minimise your distractions and avoid information overload.

Utilise collaboration tools, like project management platforms or instant messaging apps, to enhance communication within your team. Encourage regular but scheduled check-ins and team meetings to align objectives, address challenges and ensure everyone is on the same page.

Effective communication fosters transparency, minimises misunderstandings and facilitates streamlined workflows – ultimately fuelling productivity and accelerating business growth.

5. Continuous Learning and Skill Development:

Investing in personal and professional development as an entrepreneur can significantly enhance your productivity. Stay updated on industry trends, attend relevant webinars, workshops and events, and network with peers and mentors to gain fresh perspectives and insights.

Develop skills that directly impact your business such as leadership, negotiation or digital marketing. Embracing a growth mindset improves innovation and adaptability, allowing you to navigate challenges more effectively and seize new opportunities – ultimately driving your business towards sustained growth.

 

#WorldProductivityDay is a great reminder for business leaders and entrepreneurs to seize the opportunity to optimise their productivity to propel their businesses to greater heights. By prioritising purposefully, mastering time management, delegating wisely, enhancing communication and embracing continuous learning, you can cultivate a highly productive business environment, accelerating you path to success.

You can find out more about our talented team by clicking here!


Further blogs from The Passionate PA: 

Busyness vs Productivity

When asked how business is, we often respond with “busy”. We live in such a fast-paced world and it has become very easy to define our success by how busy we are – it has almost become a status symbol.

As business owners, being busy means that there is a lot going on. Work, and importantly money, is coming in which will keep everything moving forward.

Or will it?

In this blog, Steph Taylor provides her top tips for getting productive rather than busy!

FIND OUT ABOUT STEPH

Being busy doesn’t necessarily mean that you are being productive – it certainly doesn’t always correlate with the bottom line in our experience as freelance business support to entrepreneurs.

Being busy means that you don’t have much free time. You have a lot on your plate and, sometimes, might mean you are feeling overworked and overwhelmed.

However, productivity is all about being efficient and effective with both your time and resources. It’s about focussing on the things that will help you achieve your end goal (or big vision as we like to call it).

Being productive rather than busy is about prioritising your time, focussing on outcomes and eliminating distractions. The tips below can help you make some changes to work smarter, not harder.

9 tips for being productive and rather than busy:

TIP 1: Clarify your big vision

Write down what your ultimate goal is in business and identify the tasks and projects that are needed to get there.

TIP 2: Prioritise aligned tasks

Before you start your day, make a list of the task that align with your big vision. Focus your time and energy on them before moving on to less critical work.

TIP 3: Avoid multitasking

Multitasking is counterproductive as you end up juggling too many different things, splitting your attention and brain power. You are more likely to make mistakes or become overwhelmed and so you will then waste time fixing the issues or errors created.

TIP 4: Rhythm and breaks

Identify your ‘deep work/admin rhythm’ – for example, some like to do their most important work within 30 minutes of getting up and then have the morning on more administrative tasks. Some are night owls and like the peace of the evenings for deep work. Whatever rhythm is most productive for you, know it, understand it and harness it!

Taking breaks can make you more productive too. Your brain has a chance to rest and recharge, which can improve your focus and concentration when you return to work. It also helps when switching from one task to another.

TIP 5: Remove distractions

Distractions can be a significant barrier to productivity so you need to remove as many as you can. Turn off your phone, turn off email notifications or choose to work in a quiet space where you won’t be interrupted.

TIP 6: Reward productivity

You’ll know when you’ve had a productive day, it feels different from “busy”. Reward these by recognising them in your own mind or treating yourself to something special.

TIP 7: Say no

This can be a challenge for some but learning to say no is essential to maintaining productivity. Saying yes to everything will lead to overwhelm and overload. If a request doesn’t align with your big vision or personal rhythm just say no. It’s nowhere near as hard as you might think.

TIP 8: Focus on the outcomes, not the activity

Rather than focussing on completing tasks, think about the outcomes of those tasks. Ask yourself whether the outcome is truly driving your big vision, if not, why are YOU doing it? Does it need to be done at all?

TIP 9: Self-care

To stay productive, it is essential that you look after yourself. Healthy habits will take care of your body and your mind. Sleep, good nutrition, hydration and exercise are a great place to start. You will then have the energy and focus you need to be successful and productive.

You can find out more about Steph by clicking here!


Further blogs from The Passionate PA: 

Dyslexia and Me – my story…

Rachel is our Passionate PA based in Cheltenham. She joined us in October 2022 and now specialises in helping neurodiverse entrepreneurs achieve incredible things in business. She is an ADHD qualified VA and works with senior charity leaders who have dyslexia and ADHD.

In this blog, she shares her personal experience of dyslexia and how she believes it’s actually brought her to where she is today.

Dyslexia and me

I am not usually one to share lots of very personal insights, but this is a subject I am hugely passionate about and feel it’s an important topic to put out there for thought and discussion.

Whilst I have never been formally diagnosed with Dyslexia, all the signs are there and indicators to suggest this to be the case.

For me, school was literally hell. I was ridiculed by teachers, told I was stupid and repeatedly asked why I couldn’t I just get on with the work like all my peers. No empathy was ever shown for the struggles I faced. I clearly remember the day I met the so-called “Careers Advisor” who said I was only capable of working in a minimal job and warned me not to aim too high. You can only imagine how that 15-year-old felt when she had such big dreams for the life ahead of her.

Taking Charge

However, I am very stubborn and not one to give up. Going to college was a revelation to me, I had teachers who understood me. I was taking a course that I loved, and set on a career path that would bring me to where I am today – running my own successful business, partnering with ambitious business owners.

Through sheer determination, I wanted to find my place in the world and prove to that Careers Advisor and the misguided educators of my youth how wrong they were about me and what I could offer the workplace.

21st century definition of dyslexia

Credit to Made by Dyslexia

“Dyslexia influences as many as 1 in 5 people and is a genetic difference in an individual’s ability to learn and process information. As a result, dyslexic individuals have differing abilities, with strengths in creative, problem-solving and communication skills and challenges with spelling, reading and memorising facts.

Generally, a dyslexic cognitive profile will be uneven when compared to a neurotypical cognitive profile. This means that dyslexic individuals really do think differently.

Traditional benchmarking disadvantages dyslexics, measuring them against the very things they find challenging”.

There are 6 Dyslexic Thinking Skills:

VISUALISING: Interacting with space, senses, physical ideas and new concepts. (75% of dyslexics are above average at Visualising).

  • Moving:physical interpretation and game playing. Examples: Dancer, Musician, Sports player.
  • Making:visualising, planning and making. Examples: Engineer, Architect, Craft worker, Programmer, Designer, Chef, Gardener.
  • Inventing:exploring possibilities, making connections and inventing. Examples: Scientist, Technologist, Entrepreneur.

IMAGINING: Creating an original piece of work, or giving ideas a new spin (84% of dyslexics are above average at Imagining).

  • Creating: creating completely original work from your imagination. Examples: Designers, Artists, Composers, Writers.
  • Interpreting:using imagination to give ideas a new twist or bring out a fresh angle. Examples: Actor, Advertiser, PR, Director, Photographer.

COMMUNICATING: Crafting and conveying clear and engaging messages. (71% of dyslexics are above average at Communicating).

  • Explaining:assessing situations/information, and explaining clearly to other people. Examples: Journalist, Marketeer, Politician, Teacher, Campaigner.
  • Story-telling:creating vivid and engaging experiences in words, pictures or other media. Examples: Author, Writer, Games Developer, Song Writer, Film Maker.

 

And that’s not all – other skills include: 

REASONING: Understanding patterns, evaluating possibilities and making decisions.  (84% of dyslexics are above average in Reasoning).

  • Simplifying:understanding, taking apart and simplifying complex ideas and concepts.
  • Analysing:using logic to decide on strength of an argument or where the truth lies.
  • Deciding:interpreting patterns and situations to predict future events and make decisions.
  • Visioning:seeing past detail to gain a strategic (big picture) view of a subject or problem.

CONNECTING: Understanding self; connecting, empathising and influencing others. (80% of dyslexics are above average at Connecting).

  • Understanding self: recognising and managing own feelings, and understanding how they affect own behaviour and that of others.
  • Understanding others:understanding and interpreting the verbal, physical and emotional reactions of other people.
  • Influencing:managing, influencing and inspiring constructive emotions in other people. Empathising: sensing, understanding and responding (emotionally and/or practically) to how people feel.

EXPLORING: being curious and exploring ideas in a constant and energetic way. (84% of dyslexics are above average at Exploring).

  • Learning:having a curiosity for finding out new things and learning new skills.
  • Digging:looking into things in a way that means most is learnt or discovered.
  • Energising:being so passionate about something it gives a buzz and tenacity to learn about it.
  • Doing:using new knowledge to achieve a result that surprises and pleases self or others 

My dyslexic thinking superpowers are Exploring, Connecting and Communicating – I am creative in my thinking, a problem solver, super organised and always one step ahead of the game!

 

I have just finished reading Kate Grigg’s new book “This is Dyslexia”. What an incredible book, one that I would urge every parent, teacher and employer to read to gain a greater and important insight into Dyslexic Thinking.

If only I could go back to my younger self and read this book, I would have a very different outlook and would have felt so differently about myself and my future.

My son is also dyslexic and has faced similar struggles throughout his school life, the difference is now, with people like Kate Grigg, Richard Branson, Jamie Oliver, Lewis Hamilton, Steve Jobs, Ed Sheeran, Steven Spielberg, Alexandra McQueen to name but a few, dyslexia is not the stigma it used to be and he will find his place in the world and thrive because he has all the dyslexia thinking skills that will take him far, maybe even to join GCHQ as spy! Dyslexics make exceptional spies!

“It’s time we all understand dyslexia properly as a different way of thinking, not a disadvantage”. 
Sir Richard Branson 

You can find out more about Rachel by clicking here! Or, give her a call – she does love a natter!


Further blogs from The Passionate PA: