Outsourcing Expert | Franchisor | Chartered Marketer

Kate has a wealth of business experience and is known for simply getting things done. With a background in Marketing and agency life, she has nearly 20 years of experience working with entrepreneurs and ambitious business leaders. She is a seasoned freelancer and Outsourcing Expert.

Predominantly, Kate is the franchisor of our business. She spends 70% of her time recruiting, nurturing, mentoring and supporting our incredible team of Passionate PAs. She has grown the franchise singlehandedly and very much “by design”.

She still works with a handful of clients, mostly fast-paced service-based businesses that require help with marketing strategy and communications. She also loves to help ambitious, heart-centered leaders think about strategic growth and mentors people in the very early stages of considering franchising. Oh, she’s also a Canva Queen too!

Take a look at the video below to learn more about Kate’s career and current work.


Kate’s Key Skills & Experience

  • Outsourcing Strategy and Management of Freelancers
  • Business Growth Strategy
  • Growth and Scaleability Planning
  • A Wide Range of Business Development Activities
  • Preparing a Business to Franchise
  • Marketing and Communications (B2B)
  • Copy Writing
  • Project Management
  • Leadership and Team Management

Book a 121 call with Kate

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Kate’s Professional Highlights

Kate started her working life in London doing work experience as a personal assistant for a TV celebrity and Interior Designer. She worked on tasks such as book launches, public appearances, office organisation, supplier management and even got to demonstrate her creative streak by hand painting china ready for a photo shoot. It was the experience that kicked off her passion for getting things done and working with entrepreneurial, inspirational people with very busy lives.

Whilst doing a degree at Bournemouth University in Advertising and Marketing Communications, Kate landed her first job before the final exams had even begun. In true Kate fashion – the only option was to embrace all the opportunities and just ‘crack on’ with being a part-time Account Exec and full-time student. At this full service advertising agency in Southampton, Kate spent two years specialising in recruitment advertising for both local businesses and national household names. The experience was priceless as this was also where her love for business blossomed. With small businesses everybody mucks in, and that is exactly what Kate did – from the mandatory tea duty to the high flying pitches to global brands, from getting the Director’s child to school to attending London award ceremonies – it was a job with a difference and a great time for learning.

At just 22 this very independent young lady decided she wanted to see Australia before making any firm roots so she packed her bags and off she flew – on her own, to the other side of the world, with no real plan and not a huge amount of money! She worked as an au pair in Queensland, a wine waitress in a ‘Mafia’ style Italian restaurant and a crew member on a cruise ship. To this day however, she’s quite proud that she managed to steer well clear of any fruit picking! Whilst in Australia Kate also did all the travelling anyone could possible do in a clapped out VW camper, with a German girl that became her best friend.

Upon her return to the UK, the reality of life hit – no money, no job and no home as her parents had just retired to a small holding in West Dorset. Kate spent time temping as a Store Fit Coordinator for Toys R Us which progressed into a role organising everything from floor plans to printed signage… very quickly she was right back to her ‘take charge and get things done’ workaholic self. After spending nearly a year travelling about the country putting new stores together for Toys R Us, Kate moved to one of the UK’s leading In-Store Promotions companies working on the Procter & Gamble account. With responsibility for everything from creative briefings, to print management, to pan European distribution of point of sale marketing materials, to the daily invoicing – making things happen was her job, on a massive scale.

However, as with all great things, there had to be an end. That end only came though when Kate met Sarah Howells, the founder of The Passionate PA, and to be honest, fell in love… In love with the personality behind the brand, the idea that there was a way she could work as hard (if not harder!) than she was already but have much more control over the financial and personal rewards. Joining The Passionate PA in July 2009 gave Kate the opportunity to bring together all of her experience and really make a difference to local business.

Just one month after giving up her secure, sensible job Kate had inadvertently become the proud new sole owner of this business (see Our Story) – it wasn’t quite “the plan”, and the years that followed were more than character-forming, they were life-changing.

After trying various growth models, Kate stumbled upon franchising. Not caring much for it’s (then) grey-suited reputation, she decided the principles were sound for this business and her own life plan so set about creating a franchise… from scratch… all by herself. Never one to shy away from a challenge, this chapter of Kate’s career was hands down the most fun, and the biggest learning curve.

Now, the business is a proven success. With a team of loyal and dedicated franchisees, we are a business with a difference. We are all about happiness (for clients and ourselves), profit (for clients and ourselves) and fun (you guessed it… for clients and ourselves)!

You can learn more about Kate and her career journey on Warren Munson’s Evolve to Succeed Podcast.

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Kate's clients say...

Looking for your perfect freelance business support?

If you are a business owner looking to explore the idea of outsourcing to a commercially savvy and experienced Passionate PA, let’s talk! We have franchisees offering exceptional freelance business support in a wide variety of specialisms, each one having been hand-picked and trained by Kate. They are all business owners with exceptional careers behind them, but individually offer their clients something beyond what is available from Virtual Assistants or remote freelancers.

We love to work with our clients face to face, we love to become pivotal parts of our clients’ businesses. In a single call with Kate, she will help you understand what to outsource, how, and who on our team may be the perfect fit for you. To book a call to discuss your needs, or working with Kate directly, simply click here.

Kate's Blogs and News


Thinking about joining us as a Passionate PA?

Ok, hands up. I’ve been where you are… searching for fulfilment, meaning and belonging. Back in 2009 I decided I wanted more from my career than a ‘just a job’. I wanted to be my own boss, take charge of my own destiny and make decent money too. I wanted to make clients happy rather than always having to put profit margins first! After finding The Passionate PA, I spent four years honing exactly how to do THIS before I embarked on franchising the brand.

My mission now is to help talented individuals, just like you, build exceptional freelance businesses with all the support and know-how needed to ensure your first few years are less of a rollercoaster and more of a walk in the park. A partnership with me will give you a launch pad, a safety net and a reputation to be proud of from day one.

If you would like a chat about whether The Passionate PA could be right for you, contact me on email or take a look at our franchise offering.


Things Kate Loves

Meet The Passionate PAs

Each Passionate PA has an extensive skill set, varied business background and experience of operating within senior management teams of businesses both large and small. We are not virtual assistants; we are self-employed freelance business support professionals who are 100% committed to delivering exceptional client work and being part of #TeamPassionatePA – a successful and growing franchise. With extensive training and support from the franchise, each individual Passionate PA partners with their own set of clients based on location, skill, experience and personality. Individually, we make a huge difference to our clients’ lives through our unwavering motivation, striking efficiency and remarkable ability to simply ‘make things happen’.