Experienced | Professional | Determined

Debbie has been running businesses for many years and has a wealth of experience in managing people, planning for growth and creating efficient operations. She has a passion for business and doing things exceptionally well and loves nothing more than to roll up her sleeves and get stuck in to the cut and thrust of business. In previous roles Debbie has been responsible for financial control, sales, operations, training, marketing and more! She joined The Passionate PA in January 2016 and is based in North Dorset.

Debbie’s Key Skills & Experience

  • Strategic Planning for Businesses
  • Event Management
  • Sales and Business Development
  • Marketing Strategy Implementation
  • Content Creation and Newsletters
  • Project Management
  • CRM and Database Management
  • Competitor Analysis
  • Wordpress, Mailchimp, Eventbrite
  • Trello, Dubsado, Canva and LinkedIn
  • Airtable, Xero, ChatGPT and Claude


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Debbie’s Professional Highlights

At the tender age of 22, Debbie was running a pizza restaurant for a well-known high street chain. After studying for an HND in Hospitality Catering & Institutional Management in Bournemouth, she decided restaurants were her calling. Achieving financial success and raising standards in all areas (including staff retention and morale!), Debbie was quickly recognised by Head Office and recruited into a Training Officer position responsible for delivering training to restaurant teams across the whole of the UK.

Flying about in her little red Ford Fiesta, Debbie’s role was to assist in the opening of new restaurants, training teams, auditing and delivering the company’s mission vision and values. From there she was quickly promoted again to manage the whole training function for the company which was a brilliant experience in itself. Then, as now, Debbie found the Operations of the business far more interesting and rewarding so returned to ‘the coalface’ and become an Area Manager responsible for 12 restaurants across the south of England with a budget of £5million. From this, Debbie went on to spend a further 5 years in Whitbread, working for a similar high street restaurant chain with eventual responsibility for the development of a new Area Manager and 19 restaurants.

In 2004 Debbie took the huge decision to join her husband in the family business. This was a totally new sector and working environment, with very unique business challenges that opened up a whole new world of learning for Debbie. Throughout the 12 years Debbie worked directly in the business, she was responsible for Sales & Marketing, Business Development, Operations, Human Resources, Health & Safety, Financial Planning & Cash Flow Management and even Import & Export Projects. It was a remarkable opportunity and one that helped hone skills and business understanding even further. With her daughter growing up fast, Debbie decided she wanted to take more control of her work/life balance.

In January 2016 Debbie joined The Passionate PA, which has enabled her to do just that! Debbie has worked exceptionally hard to create her own lifestyle business in her beloved Dorset offering her invaluable skills and experience to a whole range of businesses. Being a Passionate PA has enabled her to spend more quality time with family and embark on some very exciting relationships with entrepreneurs and business owners. Life’s good, very good!

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Debbie's clients say...

Freelance business support and strategic planning

Debbie offers a huge array of Business Support services to ambitious, committed business people who are looking to grow at pace. She is a strategic thinker and loves to delve deep into a business to help improve operations and profitability. Debbie works with clients on a retained basis to assist with marketing, events and operational duties. PLUS, new for 2023, Debbie also draws on her wealth of commercial experience to help clients with strategic growth planning on a project basis – find out more here.

Debbie's Services, Blogs and News


Is Debbie your Passionate PA?

If you are looking for a really different kind of business support – Debbie may be the answer to your prayers. Whether you are looking for an ongoing partnership or a one-off project, Debbie will bring her zest for business and fun to every interaction.

Debbie has capacity for one more client looking to secure approximately 20 hours a month with support in marketing, sales, operations or events. She is also currently taking on project clients who are serious about planning for their future and want a strategic partner to help them get there. Take a look at the link below to find our more and then simply book a free Discovery Call to get to know each other.

If you wish to work with Debbie, after your initial meeting, she’ll provide a Letter of Engagement with T&Cs and once signed, can start whenever mutually agreed. It’s as simple as that. There are no contracts with The Passionate PA – we offer freelance support to suit your business as it grows.


Things Debbie Loves

Meet The Passionate PAs

Each Passionate PA has an extensive skill set, varied business background and experience of operating within senior management teams of businesses both large and small. We are not virtual assistants; we are self-employed freelance business support professionals who are 100% committed to delivering exceptional client work and being part of #TeamPassionatePA – a successful and growing franchise. With extensive training and support from the franchise, each individual Passionate PA partners with their own set of clients based on location, skill, experience and personality. Individually, we make a huge difference to our clients’ lives through our unwavering motivation, striking efficiency and remarkable ability to simply ‘make things happen’.