Experienced | Calm | Efficient

Louise is incredibly calm under pressure with a friendly and approachable nature. She has a wealth of business experience in both the public and private sector, and now specialises in business automation with systems such as Kartra and FEA Create. She loves to help creative business leaders reach huge audiences through efficient and effective business operations and is able to turn her hand to most things with very little briefing. Louise joined The Passionate PA in May 2019 and is based in Portishead, near Bristol.

Louise's Key Skills & Experience

  • Automation and Systems
  • Landing and Sales Pages
  • Sequence Set Up
  • Business Management
  • Operations Management
  • Executive Assistant Duties
  • CRM and Database Management
  • Minute Taking and Board Support
  • Travel Planning
  • Course Content Management


07557 026 969
Send an email

Louise’s Professional Highlights

After studying Business and Finance, Louise gained her first job in industry with Corus Steel. Her role here was fast-paced and in a male dominated environment, and it’s probably where she honed the skill of staying calm under pressure. For 13 years, Louise moved through the company working with all kinds of managers and leaders, dealing with all aspects of the finance and shipment of steel products outside of Europe. This work often required detailed export documentation and travel arrangements which is where Louise believes her eye for detail was shaped.

Louise moved on to become an Administration Manager for a Health Board in Wales, responsible for managing a team of people and delivering and reporting on government targets. This is a role she thoroughly enjoyed as it challenged her and fulfilled her passion for helping people be their best. It was here Louise oversaw the creation of a training database to ensure staff training records were always up to date and regulations were met for when updates were required by individual members of the team.

In 2011, Louise moved into a Project Management role for North Somerset council, working closely with the individual funding team to ensure their administration and organisation were top notch. Louise’s responsibilities included preparing for and attending funding panels, accurately recording the meetings and outcomes and liaising with applicants to ensure all information was present and correct throughout the process. This role required an extremely high level of confidentiality at all times, as well as managing routine business functions such as payroll and KPI monitoring.

A career highlight for Louise was successfully managing to secure a full-time role as PA to a Director of Nursing, but working on a part-time basis. This is testament to Louise’s ability to multi-task, prioritise and effectively manage her own and her boss’s workload! Through effective diary management, prioritising appointments, thorough preparation of meetings, building good relationships and streamlining processes, working part-time was achievable with great results for all concerned.

Louise’s last employed role was as PA to the Headteacher of a special needs school. Working in a challenging and often emotive environment, Louise brought all of her business acumen and experience together to assist the Head in the smooth running of the school. She was often the first point of contact for parents, staff, children and external agencies; responsible for providing effective and efficient office support and clear communication.

In this role, Louise found her passion for Event Management and Travel Planning, as well as Executive PA work. She single-handedly managed a fundraising event with Mercury News (now the Bristol Post) with the aim of raising funds for the refurbishment of the primary department. This included advertising, marketing of events, catering, children’s entertainment, a 5K run and an auction! In total, £15,000 was raised to help SEN children have a sensory garden and classrooms.

So why become a Passionate PA in 2019? Simple… it was Louise’s time to shine and take on a new challenge. With two teenage boys growing up super fast, Louise set her heart on carving out a business for herself that utilises her vast skill set and experience. She found The Passionate PA’s website when researching business ideas and really has not looked back. Louise landed her first client (in the fundraising and charity sector!) within one week of joining #TeamPassionatePA – the stuff dreams are made of.  She’s gone on to work with many ambitious business owners who have a passion for making the world a better place.

Read more +

Louise's clients say...

Freelance business support and automation

Louise is skilled in a variety of Business Support services, but her real passion lies in helping creative business owners get organised and implement all-in-one sales and marketing platforms such as Kartra and FEA Create. Louise works closely with her clients to ensure the set up is perfect and often continues to work alongside them as the business grows and further support is required. You can read more about this awesome services by clicking here!

Louise's Services, Blogs and News


Is Louise your Passionate PA?

If you are looking for a skilled online business manager, with a passion for automation and efficiency, Louise is the answer. She undertakes project work and has capacity for one or two new clients who are looking to build a lasting partnership to propel their business forward. If you’d like to know more about how she could help you implement an all-in-one sales platform, check out the New Service link below.

To book a free Discovery Call with Louise, simply email her on louise@thepassionatepa.co.uk with a brief description of the work you are thinking about outsourcing.

After your initial meeting, if you agree to work together, Louise will provide a Letter of Engagement with T&Cs and, once signed, can start whenever mutually agreed. It’s as simple as that. There are no contracts with The Passionate PA – we offer freelance support to suit your business as it grows.


Things Louise Loves

Meet The Passionate PAs

Each Passionate PA has an extensive skill set, varied business background and experience of operating within senior management teams of businesses both large and small. We are not virtual assistants; we are self-employed freelance business support professionals who are 100% committed to delivering exceptional client work and being part of #TeamPassionatePA – a successful and growing franchise. With extensive training and support from the franchise, each individual Passionate PA partners with their own set of clients based on location, skill, experience and personality. Individually, we make a huge difference to our clients’ lives through our unwavering motivation, striking efficiency and remarkable ability to simply ‘make things happen’.