Debbie has been running businesses for many years and has a wealth of experience in managing people, planning for growth and creating efficient operations. She has a passion for business and doing things exceptionally well and loves nothing more than to roll up her sleeves and get stuck in to the cut and thrust of business.

Debbie’s greatest skills lie in Sales and Marketing, Business Administration and Organisation, although throughout her career has been fortunate enough to experience nearly all elements of business. Debbie became our second franchisee in January 2016 and now works with a range of exceptional businesses across her area in Dorset.

Skill List

  • Event Management
  • Business Development
  • Marketing Strategy Implementation
  • Newsletters and Blogs
  • Mailchimp
  • Social Media Management
  • Hootsuite
  • Database Management
  • All thing admin and organisation
  • Audio Typing
  • Minute Taking
  • Supplier Management
  • Market Research
  • Competitor Analysis
  • Microsoft Programmes
  • CRM systems
  • Process Mapping and Management
  • And much, much more!

Contact Details

Areas of work
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Debbie provides executive freelance PA services in Dorset - focusing on Poole, Wimborne, Ferndown, Blandford, Sturminster Newton, Broadstone, Wareham and surrounds.

Debbie's Professional Highlights

At the tender age of 22, Debbie was running a pizza restaurant for a well-known high street chain. After studying for an HND in Hospitality Catering & Institutional Management in Bournemouth, she decided restaurants were her calling. Achieving financial success and raising standards in all areas (including staff retention and morale!), Debbie was quickly recognized by Head Office and recruited into a Training Officer position responsible for delivering training to restaurant teams across the whole of the UK. Flying about in her little red Ford Fiesta, Debbie’s role was to assist in the opening of new restaurants, training teams, auditing and delivering the company’s mission vision and values. From there she was quickly promoted again to manage the whole training function for the company which was a brilliant experience in itself.

Then, as now, Debbie found the Operations of the business far more interesting and rewarding so returned to ‘the coalface’ and become an Area Manager responsible for 12 restaurants across the south of England with a budget of £5million. From this, Debbie went on to spend a further 5 years in Whitbread, working for a similar high street restaurant chain with eventual responsibility for the development of a new Area Manager and 19 restaurants.

In 2004 Debbie took the huge decision to join her husband in the family business, Shrinkwrap Machinery Co. Ltd. This was a totally new sector and working environment, with very unique business challenges that opened up a whole new world of learning for Debbie. Throughout the 12 years Debbie worked directly in the business, she was responsible for Sales & Marketing, Business Development, Operations, Human Resources, Health & Safety, Financial Planning & Cash Flow Management and even Import & Export Projects. It was a remarkable opportunity and one that helped hone skills and business understanding even further.

With her daughter growing up fast, Debbie decided she wanted to take more control of her work/life balance yet still support her family’s business. In January 2016 Debbie joined The Passionate PA, which has enabled her to do just that! Debbie has worked exceptionally hard to create her own lifestyle business in her beloved Dorset offering her invaluable skills and experience to a whole range of businesses.

Being a Passionate PA has enable her to continue to support Shrinkwrap in the areas they need her, spend more quality time with family and embark on some very exciting relationships with entrepreneurs and business owners. Life’s good, very good!

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Things Debbie Loves

What Debbie's clients say…

Meet The Passionate PAs

Each of our Passionate PAs has an extensive skillset and varied business background. We are all business owners but come together as #TeamPassionatePA with a shared ethos; to make a difference to our clients’ lives through our unwavering motivation, striking efficiency and remarkable ability to simply ‘make things happen’. We currently have PAs across the New Forest, Dorset, Somerset and Devon.