Debbie has been running businesses for many years and has a wealth of experience in managing people, planning for growth and creating efficient operations. She has a passion for business and doing things exceptionally well and loves nothing more than to roll up her sleeves and get stuck in to the cut and thrust of business.

Debbie’s greatest skills lie in Sales and Marketing, Business Administration and Organisation, although throughout her career has been fortunate enough to experience nearly all elements of business. Debbie became our second franchisee in January 2016 and now works with a range of exceptional businesses across her area in Dorset.

Skill List

  • Event Management
  • Business Development
  • Marketing Strategy Implementation
  • Newsletters and Blogs
  • Mailchimp
  • Social Media Management
  • Hootsuite
  • Database Management
  • All things admin and organisation
  • Audio Typing
  • Minute Taking
  • Supplier Management
  • Market Research
  • Competitor Analysis
  • Microsoft Programmes
  • CRM systems
  • Process Mapping and Management
  • And much, much more!

Contact Details

Areas of work
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Debbie provides executive freelance PA services in Dorset - focusing on Poole, Wimborne, Ferndown, Blandford, Sturminster Newton, Broadstone, Wareham and surrounds.

Debbie's Professional Highlights

At the tender age of 22, Debbie was running a pizza restaurant for a well-known high street chain. After studying for an HND in Hospitality Catering & Institutional Management in Bournemouth, she decided restaurants were her calling. Achieving financial success and raising standards in all areas (including staff retention and morale!), Debbie was quickly recognized by Head Office and recruited into a Training Officer position responsible for delivering training to restaurant teams across the whole of the UK. Flying about in her little red Ford Fiesta, Debbie’s role was to assist in the opening of new restaurants, training teams, auditing and delivering the company’s mission vision and values. From there she was quickly promoted again to manage the whole training function for the company which was a brilliant experience in itself.

Then, as now, Debbie found the Operations of the business far more interesting and rewarding so returned to ‘the coalface’ and become an Area Manager responsible for 12 restaurants across the south of England with a budget of £5million. From this, Debbie went on to spend a further 5 years in Whitbread, working for a similar high street restaurant chain with eventual responsibility for the development of a new Area Manager and 19 restaurants.

In 2004 Debbie took the huge decision to join her husband in the family business, Shrinkwrap Machinery Co. Ltd. This was a totally new sector and working environment, with very unique business challenges that opened up a whole new world of learning for Debbie. Throughout the 12 years Debbie worked directly in the business, she was responsible for Sales & Marketing, Business Development, Operations, Human Resources, Health & Safety, Financial Planning & Cash Flow Management and even Import & Export Projects. It was a remarkable opportunity and one that helped hone skills and business understanding even further.

With her daughter growing up fast, Debbie decided she wanted to take more control of her work/life balance yet still support her family’s business. In January 2016 Debbie joined The Passionate PA, which has enabled her to do just that! Debbie has worked exceptionally hard to create her own lifestyle business in her beloved Dorset offering her invaluable skills and experience to a whole range of businesses.

Being a Passionate PA has enable her to continue to support Shrinkwrap in the areas they need her, spend more quality time with family and embark on some very exciting relationships with entrepreneurs and business owners. Life’s good, very good!

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Things Debbie Loves

Family time
Her gorgeous daughter
Ski holidays
Anything involving gin!
Events and festivals
Outside catering... in her own garden!
The beautiful outdoors

What Debbie's clients say…

I started to work with Debbie when I realised that I had come to a tipping point in building my business that required more time than I had available to me as an independent practitioner. I have been really happy with her support and challenge. Now that she knows my business, she is making innovative suggestions about where I might find new clients and how I might address my current clients’ outstanding needs. She is efficient and effective, and uses my time wisely. Clare Norman PCC, CLARE NORMAN COACHING ASSOCIATES LTD
We are a small company that needed advice regarding a number of sections within the GDPR policies and general running of the company as we progress. From the outset, Debbie was highly professional, extremely knowledgeable and efficient. We will continue to utilise Debbie’s skills to assist the growth of our company and would highly recommend The Passionate PA. David Huggins, Operations Manager at CLEARWATER VESSEL TRACKING
Debbie, from our first meeting, made the whole process run like clockwork, taking the pressure from me right from the start. She was able to provide a detailed list of what the project will encompass and a breakdown of the costs. I was updated along the way with a detailed progress report. It was a real pleasure to work with Debbie and her team. The whole event was a great success and this was down to her fantastic communication and organisational skill. I would recommend Debbie to other Local Insurance Institutes or any company looking for exceptional event management services. Allan Cruse FPFS Chartered MCSI, President of THE INSURANCE INSTITUTE OF BOURNEMOUTH (2016-17)
Debbie has made a stunning contribution to our team during her time with us. Debbie is able to hit the ground running and has been able to sort out some long standing issues quickly and efficiently. Her marketing capabilities are particularly strong and has been able to redesign our orgnisational communications very rapidly... where larger marketing agencies had failed! I can't recommend Debbie highly enough, she is an absolute star! SOLUTIONS IN E HEALTH
I’ve worked with Debbie at Shrinkwrap; as well as all the things you would expect a PA to do Debbie has a knack of asking the right questions to get the management team to focus on the real issues in running their business. Bill Law, Partner at PKF FRANCISCLARK With PRINCECROFTWILLIS
Thank you Debbie for amazing service and results. We had a large project that needed to be completed very swiftly to make us look good in front of our client. Debbie delivered an large piece of complex transcription on time and in budget. We are very grateful for your help and will be calling on you again in the near future to help us with our workload. James Chetwode at COMPASS VIDEO LTD
Having had Sarah Howells work for me as a PA at Smart Recruitment and supporting her through setting up The Passionate PA - I am delighted to now be a client of theirs. I met with Kate and Debbie (who had just been recruited as a franchisee) to help me with some sales activity for my business. We had an initial meeting where I outlined what my needs and concerns were and they asked me lots of probing questions making me think about things in a different way. Debbie initially did a month of telesales activity for me following up with emails where needed. Since then, Debbie has taken on board my monthly newsletter too. She has helped to brand all of my marketing materials and set it all up for me relieving me of a lot of headaches! I couldn’t be happier to recommend Debbie and The Passionate PA. Helen Stacey, Owner of ASPIRE JOBS

Meet The Passionate PAs

Each of our Passionate PAs has an extensive skillset and varied business background. We are all business owners but come together as #TeamPassionatePA with a shared ethos; to make a difference to our clients’ lives through our unwavering motivation, striking efficiency and remarkable ability to simply ‘make things happen’.

Debbie Frith
Dorset
Claire Bartlett
New Forest
Jenni Bowman
Bournemouth & Christchurch
Sarah Hannah
Somerset
Laurey Buckland
Nottingham
Kate Chastey
Exeter
Dominique Bailhache
Honiton & Axminster
FANCY JOINING US