Kate’s quoted in the Mail Online

I didn’t quite “declare war” – trust the Daily Mail to exaggerate 🤪 – but I’m pleased to be quoted in this article. This is a really important read for all PAs, VAs and freelancers.

In response to over 500 secretaries at Deloitte being told their jobs were at risk last week, the Daily Mail has picked up on the huge wave of PAs and EAs moving into the freelance world due to the difficulties in finding suitable roles for their skill sets, post covid. The article talks about whether the role of the EA is dead and how successful start-up VAs really are.


Firstly, we (the whole Business Support industry and recruiters) all need to work harder to educate the business community and news reporters on the difference between a Secretary, VA, PA and EA. But I’ll leave that for another blog!

Secondly, making a successful career out of freelancing is not easy – this was my point, which has, to some degree, been lost in the article. Becoming a Virtual Assistant just because you’ve lost your job is not the right thing to do. (Note the word ‘just’.)

I have spent over 10 years honing my skills as a freelance PA and helping others carve out successful businesses for themselves too under The Passionate PA brand.

Here’s the reality; being a successful freelancer or VA takes more time, energy, dedication and stamina than most full-time jobs ever do!

Sadly, the ‘quick-fix’ freelancers and VAs that are popping up daily, only to disappear within a few months, are really making it so difficult for the business world to understand the value a professional outsourced business support solution can offer. I appreciate going freelance is sometimes out of desperation. Of course. But sometimes it’s just pure naivety and rose-tinted glasses.

The whole reason I franchised my business was to help talented, ambitious individuals have an easier route into self-employed success. If you’d like to know more, visit our Join Us page.

I’ve heard so many horror stories of business owners trusting start-up freelancers and VAs, investing valuable time and energy into their on-boarding, only for them to quit when they find suitable employment. This leaves the business in the lurch and feeling very burnt by the whole experience.

➡️ My best advice to business owners – if you are serious about using freelancers to help you structure and grow your business, invest in people that make it their business to ensure you succeed. Check out Karen Murray‘s latest podcast where I talk about how to do this.

➡️ My best advice to employees staring down the barrel of unemployment or experiencing job loss – UPSKILL, invest in your own professional development and commercial awareness and really, really, really delve deep into your own values, passions and strengths.

Freelancing and being self-employed is NOT the easy route that so many gurus try to persuade you it is. Only embark on becoming a freelancer when no plan B will do! By that I mean, when your soul is hungry for choice, fulfilment and awesome clients and you are ready and willing to give your new adventure the focus it needs. You need an awesome support network and it you really want to thrive, an experienced, hands-on mentor that will open doors for you and help you navigate the challenges from day 1.

I’m very happy to talk to anyone thinking of doing so who’d love some unbiased and very honest advice.


Further blogs from The Passionate PA: