What does a freelance PA actually do?

In this blog The Passionate PA for Poole, Debbie Frith, opens the door to her business to challenge your perception of what a freelance, executive level PA can offer.

I’m Debbie, and I operate my Passionate PA business in and around Poole in Dorset. I’ve been running my freelance PA business, as a franchisee of The Passionate PA, for around two and half years now – and I love it. It’s challenging, rewarding and no two days are ever the same.

I wear a number of different hats for my clients. But occasionally, I meet business people that aren’t quite sure what I do. So, I thought I’d take the opportunity to shed some light.

Perhaps you think that I spend all my time on admin tasks or secretarial duties? Perhaps you think that I don’t have any physical presence with my clients, spending all my time at a desk in my own home? Perhaps you’re confused between our services with those of a Virtual Assistant?

Well, this blog is all about turning that notion on its head and introducing you to just what my business is really all about.

Every Passionate PA has a unique and valuable background. We’ve all had senior positions within interesting and fast-paced companies across a wide range of sectors, most of us were not even PAs in our last employed role! All of us are great at admin, naturally, but the essence of The Passionate PA is so much more than secretarial support. We offer entrepreneurs and business owners a valuable resource by providing flexible, one-2-one, executive level assistance.

So, what is executive level assistance?

Exec level PA support encompasses any task or responsibility that has an effect on the success or profitability of a business. We are resourceful, creative doers that can think for you and know how to challenge and nurture in equal measure.

My Passionate PA business is an integral part of a number of successful companies. My focus is to help my clients develop their businesses further. I assist business owners, directors and entrepreneurs to do just that by operating as a  freelance Marketing Manager for two clients and a Business Development Manager for another. I provide dedicated traditional PA support to another client and for another I manage their events and take care of all their external communications and website updates. I couldn’t do all that ‘virtually’ if I tried!

My clients tell me they love face to face contact – I meet and spend time with all my clients regularly. We build trust and rapport together and really get to know each other. I’m always there when they need me, for the good times and the not so good. I can be a sounding board, an idea generator, a shoulder to cry on but above all a trusted partner in their business. My clients don’t tend to see me as an external resource, but as an integral part of their team and growth strategy. I love that about my business.

My role is to help others develop their businesses, and in turn that helps me develop mine and grow my skills as undoubtedly, we face new and exciting challenges together.

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One of the biggest benefits of working the way we do at The Passionate PA is being able to facilitate connections between our clients – introducing one to another so they can benefit from each other’s services is truly rewarding. I’ve got access to a huge pool of talented people that I’ve worked with through my business and through my clients’ businesses, a network of talent that I can tap into when needed. Add that to the pool of talent the other Passionate PA’s have, and the possibilities are endless.

So, the next time you feel overloaded in your business, give us a call. Or, when you are out networking, take the opportunity to meet a Freelance Executive Personal Assistant – consider the skills and networks we have, the results of the conversation may just surprise you!

You can learn more about Debbie’s business here.